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Meet Your Neighbor: Vic Miera
By Callie Thomas
Great things can happen when the wheels of imagination are put into motion, particularly when creativity lends itself to communicating important messages on behalf of essential organizations that advocate for those in need. Resident Vic Miera has put his imagination and resources to the task and has assisted many organizations to benefit children in our community.
Inspiration first came to the optimistic, yet laid back Miera when he was in high school, where an influential teacher, Mrs. Walker, pointed him in the direction that would later become a lifelong career. “She helped me apply for and receive a scholarship. I essentially won a design contest that allowed me to attend a Graphics/Design school in Salt Lake City,” he said. “While in school I focused on advertising more than design.” After moving to Vegas twenty-six years ago to work at what is now known as R&R Partners, Vic discovered he really enjoyed teaching and paid it forward by imparting his knowledge at Community College of Southern Nevada. After opening his own award winning agency, V2 Creative, a full service advertising agency specializing in gaming and entertainment, Miera and his team embarked on several projects that not only propelled the company brand but provided essential marketing assistance for charitable organizations like the Nevada Partnership for Homeless Youth (NPHY).
For the past thirteen years, Miera has been an honorary board member of the organization that is the only youth service provider in Nevada offering a range of care, from street outreach and 24-hour crisis intervention services to full-time drop-in center and an independent living program. In addition to inspiring individuals to donate to the program, he and his team helped to develop the brand message, including collateral elements such as invitations to special fundraising events. “I have always been touched and inspired to do more for the teens from NPHY. Their stories show so much courage and motivation to succeed even though their circumstances could have taken them in another direction,” Vic said. “I think it is very important to give back to the community and by working with NPHY, it enables me to do just that.”
Miera has also been instrumental in supporting the Tooth Fairy Council of Nevada, an awareness campaign to promote dental health for children. He and his team have also provided their artistic talents to create ads and collateral pieces for Kids Voting USA, the greater Las Vegas chapter. The nonprofit, nonpartisan, national organization works with schools and communities to enhance civics education and provide students with an authentic voting experience which encourages youth to be engaged in the voting process when they become adults.
When he’s not assisting organizations in the community, Vic can be found on the open road, racing and touring as an avid cyclist. Miera stays in tip top shape by cycling every day and covering between 275 and 300 miles a week. He rides for the Allegiant Airlines Cycling Team and holds the Australian Masters Road Champion title in Time Trials and recently took the California/Nevada Master Time Trial title. He’s proud of his accomplishments, which include being a father and grandfather, growing his business, achieving top awards for his cycling efforts and for keeping the wheels of inspiration open to giving back to the community. “I want to make a difference in my community and feel that by doing just even the simplest of things I can help someone else out.”
