89135 Magazine | July-August 2015
Your favorite Zip Code Magazine is now available online! Click here to read the issue now.
89134 Magazine | July-August 2015
Your favorite Zip Code Magazine is now available online! Click here to read the issue now.
Print’s Not Dead
I’ll admit it. If you haven’t figured it out already this specific post is a little self serving, but this nasty little rumor has been going around for the last few years and I can’t shake the fact that, despite all the hype about print being “dead,” there is still plenty of new and valid research that says otherwise. Just last year, GfK Panel Services (a research company specializing in ROI studies) showed that print advertising had the highest ROI of any advertising medium. Another study from Pitney Bowes in 2014 showed 76% of small business still saying their ideal marketing mix includes both print and digital.
Yea, yea. Of course I’d say that. So I went searching for a second opinion. I found this article that I think does a nice job of summing up the pros AND cons of print media, but ultimately comes to the conclusion that including print in your marketing mix is a wise choice… Hope you enjoy.
Is Print Advertising Still Worth It by Genesis Davies | Yahoo Small Business
89074 Magazine | June-July 2015
Your favorite Zip Code Magazine is now available online! Click here to read the issue now.
89123 Magazine | June-July 2015
Your favorite Zip Code Magazine is now available online! Click here to read the issue now.
89014 Magazine | June-July 2015
Your favorite Zip Code Magazine is now available online! Click here to read the issue now.
89012 Magazine | June-July 2015
Your favorite Zip Code Magazine is now available online! Click here to read the issue now.
89052 Magazine | June-July 2015
Your favorite Zip Code Magazine is now available online! Click here to read the issue now.
Effective Marketing Measurement
There’s a key word in the title of this blog… Effective. If you are interested in truly knowing your ROI on marketing and advertising — what’s working and what’s not — that word should stand out big time. I’ve had many conversations with business owners who are checking off the Measurement box and doing all the “right” things when it comes to evaluating marketing decisions, but the questions they are asking aren’t necessarily the most effective when it comes to truly deducing what marketing is working for their business.
I came across this article that lays out a scenario I’ve seen many times. Much of the issue stems from basic consumer behavioral changes that, if not considered, could lead to assumptions about your marketing mix that aren’t true….
A Good Marketing Strategy Begins With Effective Advertising Measurement
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89135 Magazine | May-June 2015
Your favorite Zip Code Magazine is now available online! Click here to read the issue now.
