Native Advertising
Let’s be honest here. Raise your hand if you know what Native Advertising means and how it’s used for marketing?
If your hand is still resting on your keyboard, you’re not alone. A recent survey by Copy Blogger found you’re among 49% of respondents (over 2,000 people took the survey) who, literally, had no idea what Native Advertising entails and how it’s used. In a world that mixes Tweets and “Likes” with more traditional forms of advertising and marketing, it’s admittedly hard to keep up with it all.
While Native Advertising may not be for everyone, wouldn’t you like to know more about it, in case it makes sense as a marketing tactic for your business? We found this great article that gives a simple, understandable breakdown of Native Advertising and it’s many uses: http://www.copyblogger.com/examples-of-native-ads/.
We hope it is helpful for you!
See you around the neighborhood,
Greg
CALLING ALL ARTISTS, PERFORMERS AND PURVEYORS OF WONDERMENT – FIRST FRIDAY LAS VEGAS WANTS YOU
Local Groups and Individuals Encouraged to Submit Artistic Ideas Expanding the Awe and Magic of “Wonderland” on August 1 and Compete for $10,000 Art Commission Prize
First Friday Las Vegas, the largest arts and culture festival in the Western United States, announces a call for all artists and performers to submit proposals to contribute to the next event on Friday, August 1. First Friday is looking for whimsical, magical and wondrous installations with a nod to a variety of artists like Frida Kahlo, Salvador Dali and Joan Miro for “Wonderland” which explores scope, fantasy, surrealism and all things that inspire awe and wonder.
Artists of all types are encouraged to apply with a detailed description of their “Wonderland” concept. Submissions must be made by 11:59 p.m. on Thursday, July 10 and contain a full written description of the concept accompanied by sketches, illustrations, dimensions, description of materials and all operating requirements. Submissions are accepted by First Friday Las Vegas through the following methods:
- In person at the First Friday offices above The Beat Coffee Shop at 520 Fremont St. Las Vegas, NV 89101
- By mail to First Friday Las Vegas 520 E. Fremont St., Las Vegas, NV 89101
- Electronically at submissions@firstfridaylasvegas.com with a file size limit of approximately 7MB
Submissions must also include the full name of main contact, secondary contact, phone numbers, emails and preferred method of communication. Artists selected to participate in “Wonderland” will be notified no later than Monday, July 14 and deadline for final specifications, plans and requirements will be due no later than Friday, July 25.
All submissions must be about wonder in its many forms and suitable for all ages. “Alice in Wonderland” themes are not required but welcome. All submissions must fit onto a 20’ x 20’ paved space on Casino Center Drive in the epicenter of First Friday Las Vegas. All approved submissions must be able to be executed, built, delivered and installed by 3:30 p.m. Friday, August 1 and be able to be broken down and removed no later than 8 a.m. on Saturday, August 2.
The talented individuals or groups selected will have their work displayed at First Friday and will be eligible for a grand prize of a $10,000 commission for a subsequent work or performance to be completed specifically for First Friday Las Vegas. Winner(s) will be announced on Friday, August 8.
First Friday Las Vegas reserves the right to relocate, modify or adjust any final installment should event circumstances require. Every effort will be made to maintain the artistic values and integrity of the installation. All submissions must be original or a work that may be derivative from work in the public domain or is allowed under US Copyright law (refer to the Unites States Patent & Trademark Office for more information); if performing, that you have or have obtained the legal right to perform your work. For a full request for proposal (RFP), additional rules and regulations, please visitwww.FirstFridayLasVegas.com
Zip Referral Program
Want a chance at a free banner ad on ZipCodeMagazines.com and the Zip Code Online Community Newsletter? The Zip Referral Program has two easy steps:
- Refer and introduce us to your friends, business peers, etc.
- For every new ad we sell based on your referral enjoy a free banner ad on our website and in our online community newsletter for a month.
Fill out the information below, including a message to your friend, to send a referral.
Adoption fees reduced to $17.76 for dogs and cats 1 year and older in celebration of Independence Day
In celebration of Independence Day, The Animal Foundation is reducing adoption fees for all dogs and cats 1
year and older to just $17.76 beginning Thursday, July 3 through Sunday, July 6 during the Star Spangled
Pettacular adoption special. More than 250 animals qualify for the discounted adoption fees, which include
spay/neuter, microchip, up to date vaccines and more.
“If you’re looking to open your heart and home to a furry friend, visit us this weekend to meet some of our
incredible, adoptable pets,” said Meghan Scheibe, marketing and public relations manager for The Animal
Foundation. “In addition to finding incredible homes for our wonderful animals, we hope that this special
will help to create space for the new animals we’re anticipating receiving as a result of pets becoming lost
on July 4th.”
More pets become lost on July 4 than any other day of the year, and the days immediate following the holiday
are the highest intake days of the year for The Animal Foundation and shelters across the country. On average,
The Animal Foundation takes in 110 new animals every day. On the days following Independence Day, the daily
intake can double.
The Star Spangled Pettacular Adoption Special is valid July 3-6 at The Animal Foundation’s adoption centers:
● Campus Adoption Center (655 N. Mojave Road, Las Vegas) open 11 am-7 pm daily
● PetSmart Charities Everyday Adoption Center (286 W. Lake Mead Parkway, Henderson) open Monday-Saturday, 9 am-8 pm,
and Sunday 9 am-7 pm (closing 6pm on July 4)
In addition to the Star Spangled Pettacular adoption special, The Animal Foundation is reducing the cost of microchips
to $10 (50% off) now through July 6 at its Low-Cost Vaccine Clinic to encourage pet owners to protect their pets in the event
they become lost on July 4 or in the future.
For more information on the adoption or microchip specials or to view adoptable animals online, visit animalfoundation.com.
Nutrition education class scheduled at Whitney Ranch Rec Center
Children ages 6-8 will learn healthful eating habits while having fun
University of Nevada Cooperative Extension is offering the Chefs for Kids program during Summer Session III at the Whitney Ranch Recreation Center. The 4-week free series for children 6-8 years of age will be held from 5-6 p.m. every Wednesday from July 23 to August 13. Participants will learn how to choose healthy foods, develop active lifestyles and use good food safety skills, such as proper hand-washing.
Whitney Ranch Recreation Center is located at 1575 Galleria Drive, Henderson, Nev. Register for the 4-week series online at www.cityofhenderson.com\parks or at the information desk at the center.
89144 Magazine | January-February 2015
Your favorite Zip Code Magazine is now available online! Click here to read the issue now.
Back to Basics | Handbag
Tips for finding your handbag – perfect for work and play!
*Keep it neutral. Black, brown, tan, burgundy, olive green or a muted mustard bag will keep your bag versatile and will be a beautiful compliment to any ensemble. Avoid trendy colors if you want to use it for the long run as they are limiting.
*Roomy is best. Look for a bag that is large enough to hold your essentials-keys, cosmetics, smartphone and maybe even an Ipad. But, steer away from anything that is oversized. You will risk looking sloppy. If you are petite, it will overwhelm you.
*Make it personal. Every bag has a different organizing capacity. Look for a bag that suits your needs with enough compartments and zippered pouches for all of your belongings.
*Add a little flair. During the week it’s all business but why not add a brightly colored scarf or charm to it for the weekend? This addition will take your workbag from practical to eye-catching. For evening, if your bag is not too big or slouchy, you can use it. But, you may want to purchase a clutch for special nighttime glamour. A clutch adds a sleek sophistication to any silhouette.
Back to Basics | Blazer Jacket
Find the perfect fit with this handy breakdown:
*Athletic build, – cropped blazer or one that is longer in the front and higher in the back creates a feminine silhouette for the waist and hips.
*Petite – fitted styles define your feminine shape.
*Pear shaped – Blazers with a light pad in the shoulder adds balance to the body.
*Busty shapes – Blazers that define the waist and show definition under the bust are most flattering.
*Small chested – Create a curvier line by choosing jackets with plenty of detailing to add volume to your upper body.
*Plus-sized – Long and short jackets work for this body type but avoid anything too bulky or loose and large patterned fabrics.
Tips for Joni Hoffman, www.myfashionarchitect.com
Kathryn Davis
“No hour of life is wasted that is spent in the saddle.” – Winston Churchill
A study by the American Youth Horse Council found that equestrian activities have a direct affect on enhancing a range of life skills in children. Children are naturally attracted to horses and they make wonderful childhood companions. They help children build character in addition to providing some healthy benefits like increased balance, coordination and flexibility.
By: Callie Thomas
Resident Kathryn Davis grew up in Irvine, California where her family kept horses at Irvine Park. She and her sister made lots of friends who loved animals and her experience with horses throughout her youth provided her with a loving, learning and yes, stable environment. When she moved to Las Vegas, she looked for a place that her children would have a similar experience. Little did she know that she would end up with three horses of her own and be looking for a place to live with them. The Las Vegas Riding Academy was the perfect solution. Davis is the owner and instructor of the facility which offers kids an opportunity to learn to ride, care for and develop a passion for animals and the great outdoors. Most of the horses Davis uses for her lessons have been rescued and she supports organizations that not only save horses but provide other services like therapeutic riding for kids. She is passionate about an organization called Spirit Therapies, which assists physically, mentally and emotionally challenged children by connecting them with trained therapy horses, certified instructors and compassionate volunteers.
Kathryn Davis talks about her dream of creating a facility with horse camps, play days and therapeutic riding for handicapped kids. She also discusses what children of today can learn from the experience and how her own mother was influential in her love of horses.
Tell us about your dream of creating a facility that includes therapeutic riding.
“I have dreamed of having a nonprofit organization that would bring in kids from all walks of life to share the therapeutic effects of horses and animals. It would be a place where kids can spend time outside; a place to learn to care for and be compassionate about animals. I am so passionate about this that I always seem to be talking about it. I have several people who share the same dream as I do and we are working toward building a facility that will provide these services. Las Vegas Riding Academy is busting at the seams so I know there is a real need out there.”
What do you hope kids will learn from the facility?
“I have children who come to Las Vegas Riding Academy and don’t realize eggs come from chickens. We need to get our kids away from the computers and back outside interacting with their environment. I want kids to learn that life has its ups and downs, but animals have unconditional love and they don’t judge you.”
Tell us about your support for organizations like L.E.A.N., Shiloh Ranch in Sandy Valley and Spirit Therapies.
“Most of my lesson horses have been rescued. There are lots of wonderful horses out there that need a home. Organizations like L.E.A.N. and Shiloh Ranch help save horses. Spirit Therapies offers therapeutic riding for mentally or physically handicapped kids as well as military members with physical or mental challenges. We recently sponsored an American Competitive Trail Horse Association horse show and the proceeds were donated to Spirit Therapies.”
What or whom do you think was the biggest influence in your love of horses?
“I was taught a lot by my mother. She was the youngest of six kids and grew up during the depression. Her mother died when she was five and when her father lost his job and couldn’t afford to feed the family, the kids were sent to other families. My mother ended up on a farm and became a horse lover. She also became a queen of the Ryan Horse Shows and I still have her trophy and pictures from 1944.”
Yannick Augy
Opening a new business is never easy, and focus tends to be on getting all the operational aspects in line (dealing with construction, décor, hiring employees, ordering supplies and so much more). So, it’s pretty rare for a brand new business to immediately incorporate a community outreach initiative in the first year, but 89074 resident Yannick Augy, General Manager of Hakkasan Las Vegas Restaurant & Nightclub was instrumental in making it happen.
By: Callie Thomas
Since opening in May 2013, giving back to the community has become very important to the organization, leading to the development of Hakkasan’s overarching local non-profit program, “Hakkasan Gives Back.” Augy and the team set out to identify a partner the company could relate to in the food service and hospitality industries, and found Three Square Food Bank, a non-profit committed to feeding the community with quality meals.
Augy has had a passion for food and dining since growing up in the Loire Valley of France. His grandmother first introduced him to the restaurant business at age 13. He gained his education at Jacques Cocur, culinary school in Borges, France and completed a Master of Hospitality Management and Tourism Accounting from the University of Angers. His diverse training included being a Demi-Chef at the Michelin-starred Le Clos des Sens at the Châteaux & Hôtels de France and Assistant Maitre D’ at Hostellerie le Phébus at Relais & Châteaux. Augy worked at a number of high-end hotels throughout France, the United Kingdom and Monaco before coming to Las Vegas where he took a Food & Beverage position with the MGM Grand Hotel Resort & Casino. He later joined Hakkasan Las Vegas as Assistant General Manager where he worked to open the venue and, just a few months later, became the General Manager. Yannick Augy shares his experiences with Hakkasan Gives Back and his other accomplishments.
What is it like being involved with Three Square?
“I feel privileged that we were able to raise so much money so Three Square can provide thousands of meals to its patrons in-need. It’s a great feeling of accomplishment to know that I helped contribute to a great cause and I look forward to many more opportunities like this one.”
What are some of the initiatives of Hakkasan Gives Back?
“We wanted to align ourselves with a local food-based organization and give back to the community any way we could. Three Square Food Bank introduced us to their facility just before the holiday season and just a few days later, we created a campaign to help increase hunger awareness within Southern Nevada. Our next step was to have our staff involved (both in the restaurant and nightclub) as they raised contributions and donated their personal time at Three Square’s warehouse to help assemble meals for those in need
In just two hours we packaged 10,000 meals to-go for the Kid’s Café, 1,500 bags of food for Backpacks for Kids and 130 Senior Share Boxes. In addition to this volunteer activity, for each guest that dined in the restaurant during the month of December, Hakkasan donated $5 to the nonprofit organization. In January 2014, Hakkasan restaurant hosted Three Square Food Bank’s key executives and board members to present a cumulative check totaling $50,636 which included all funds collected throughout this time.”
What are you personally most proud to have achieved?
“I am extremely proud of what Las Vegas has given me. I left France in 2007 right after college, leaving my entire family and friends back home to come to a country where I didn’t know anyone, didn’t know if I was going to like it or make it. I will always be thankful to MGM Grand for giving me the best work experience and opportunity to grow.”
You’ve also received a few awards along the way for your efforts.
“I’m very honored to have received awards such as the MGM Mirage Warriorship Award, the Seventh Restaurant Service World Award and a few others. It’s a great feeling to be recognized, especially in a city that is so full of exemplary leaders in the hospitality industry.”
Any life inspirations or quote you’d like to share?
“My boyfriend introduced me to a TV show called Super Soul Sunday with Oprah Winfrey and one episode with Howard Schultz, the CEO of Starbucks, fascinated me and was a great lesson. I learned to lead my team not only by the way I see my surroundings but also the way I see myself. Also, my grandmother Suzanne would say, don’t forget to smile, it’s the only free thing in this world.”
