For Advertisers: Show Us Your True Colors
We’ve seen many a logo pass by our desks here at the Zip Code Magazines, and I have to say some have been great and some… not so much. I’m no graphic designer, but I can tell you one of the biggest factors of a logo that reflects your brand feel is its color. If you’re looking to portray something bold and powerful like a restaurant known for the use of its spices, a soft blue and green logo may not do the trick. Likewise, choosing colors based on how they make consumers feel can add credibility to your brand and truly resonate with your audience…
We found this article that does a great job of explaining how humans react to color, and they may just give you some ideas for your next brand redesign.